As an acupuncturist, your primary focus is on the health of your patients, but you should never lose focus on the health of your practice. By offering post-treatment retail products that benefit your patients, you can also increase your practice’s revenue by $500-5000 per month per practitioner. Along with carrying well-known brands of products, an additional option is white labeling products under your own brand name. There are options available for white-labeling herbal supplements and topical products that allow you to offer your own branded products without any additional effort. In fact, the product margins are higher, the relative investment in inventory is low, and patients ultimately have to repurchase through you versus an online retailer. If you are not yet carrying retail-including white-label products, your practice is likely missing a key income driver that will contribute to the health of your practice.
Bio
Dr. Jenelle Kim, DACM, L.Ac., is a 9th-generation Master Herbologist, doctor of Traditional Oriental Medicine, and a prolifically cited wellness expert that has been featured in Forbes, Allure, Meditation Magazine, Time, and GMA, among others. Dr. Kim is passionate about combining the ancient wisdom and expertise of East Asia with the modern advancements of Western medicine to positively impact people’s lives. She is nationally board-certified in Herbology, Oriental Medicine, and Acupuncture, with extensive training in East Asia under some of the most respected doctors in the field of Oriental Medicine. Dr. Kim is also the custodian of her lineage’s proprietary Bi Bong formulas. In January 2022, Dr. Kim published her debut book, Myung Sung: The Korean Art of Living Meditation, with Watkins/Penguin Random House. The book has since become available globally in more than ten languages and countries through foreign rights deals, including Czech, Thai, Vietnamese, Italian, Croatian, Spanish, Romanian, Turkish, Serbian, and Australian and New Zealand. In Myung Sung, Dr. Kim shares the principles of her unique approach to meditation, combining movement and natural medicine, learned from a lifetime of studying Eastern philosophy, Eastern medicine, and martial arts. The book offers a way to achieve balance and happiness by enjoying the positive benefits of meditation every minute of every day.
Dr. Kim has over 20 years of experience in the beauty and wellness industry, formulating some of the first all-natural luxury products carried in high-end spas around the world, including the Ritz Carlton, Four Seasons, and Mandarin Oriental. Her products are also sold in high-end retailers such as Nordstrom, Neiman Marcus, and Bergdorf Goodman, as well as in natural marketplaces like Whole Foods Market and Sprouts.
